Setting up and managing
contextual advertising
contextual advertising
We will set up an effective advertising campaign from scratch, taking into account the specifics of the project + we will bring in a client at the lowest possible price!
Cost of setting up contextual
advertising
advertising
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Benefits of working with us
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FlexibilityUsing different mechanics, both manual and automatic tools. We react as quickly as possible to any working situations + external factors -
InitiativeWe are always there, we will give instant feedback + organize a zoom call + listen and give feedback on every question asked -
ReliabilityYour project is very important to us, we will look for ways to improve its conversion rate + test new growth points -
ReportingAnalysis of performance metrics (KPI)
in an automated report based on Yandex DataLens
Stages of working with us on contextual advertising
- -01-Immersion in the projectWe conduct a deep briefing, clarify all the details, current indicators and desired results, dive into business processes and project features. We study previously conducted advertising campaigns
and find growth points - -02-Niche explorationWe conduct an extensive analysis of competitors
and the niche as a whole. We study landing pages, site architecture, target audience. We create portraits of the target audience and give recommendations for improving landing pages - -03-Strategy developmentBased on the data we receive, we develop a strategy, select the best platforms and formats for interacting with the audience. We build hypotheses and write down connections
- -04-Preparing for launchWe collect the semantic core, prepare offers, creatives, write texts for the selected formats and platforms. We create retargeting audiences. We agree with the client
- -05-Setting up analyticsWe connect analytics systems to the accounts, install pixels, GTM. We set up goals in analytics and check the correctness of their work
- -06-Launch and testingWe launch advertising campaigns, check hypotheses and test connections. We optimize and scale working models, and turn off non-working ones. We make adjustments + look for new growth points.
What is contextual advertising?
Setting up contextual advertising is an effective way to promote a business online, when advertisements are seen only by those users who are actually interested in the offered product or service.
How does it work? To set up advertising campaigns, a specialist conducts a detailed analysis of the target audience, and algorithms help find this audience among search engine users. Therefore, people who have recently searched for tours to Turkey often see tour ads on the system's sidebar (and sometimes right under the search bar), even if they were interested in a completely different product at the time the ad was shown.
Yandex and Google systems are good at reading the needs and desires of each user, analyzing their requests, age, location, and other parameters. Our task is to create high-quality and attractive advertisements and "ask" search engines to show them to those who might be interested.
Yandex and Google systems are good at reading the needs and desires of each user, analyzing their requests, age, location, and other parameters. Our task is to create high-quality and attractive advertisements and "ask" search engines to show them to those who might be interested.
These can be text or graphic ads, videos or banners – advertising formats are varied, each has its own characteristics and is relevant in a specific situation.
Promotion with contextual advertising has already proven its effectiveness, and even during times of major changes in the market, this type of advertising has not lost its relevance.
Our company provides services for creating advertisements and setting up context, based on audience analysis and audit of your site.
Result: increased traffic of the target audience to the site and sales growth.
Our company provides services for creating advertisements and setting up context, based on audience analysis and audit of your site.
Result: increased traffic of the target audience to the site and sales growth.
Why context might not work
No demand
Contextual advertising works for niches with an established market, where the target audience already knows about the existence of solutions to their problems. We always check whether customers are searching for your product or service using target queries.
Advertising campaigns are not configured correctly
For example:
- incorrectly selected keywords
- poor quality of text and images
- incorrectly selected target audience
- words and sites that waste budget are not downvoted
- incorrectly selected keywords
- poor quality of text and images
- incorrectly selected target audience
- words and sites that waste budget are not downvoted
Landing page (website/landing page) problem
A common mistake is when the ad says one thing, but the website says something completely different.
If the client does not find what he needs within a few seconds, he will immediately close the website.
If the client does not find what he needs within a few seconds, he will immediately close the website.
Unwillingness to change
After the test period, if we see obvious problems with the site, we will prepare a small technical task to eliminate them. It is important to listen to our recommendations and implement them.
Lack of mobile version of the site
68% of traffic comes from mobile devices and if a client, going from a mobile device, sees a non-adapted site or a broken layout, he may go to a competitor with a clear and mobile-friendly version of the site
Lack of analysis and optimization of advertising campaigns
To understand the effectiveness of the advertising campaign, it is necessary to test various titles, creatives, and target audiences, make adjustments to bid strategies, identify keywords that bring leads, and remove unnecessary ones. For this purpose, we optimize advertising campaigns daily.
Discuss the project
+37256171395
business@ihelpclick.com
business@ihelpclick.com
Eha 15-21, Tapa, 45106 Lääne-Viru maakond, Estonia
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